6 Ways to Build your VO Target Field

If you build it, they will come.

celia_and_rick_Target_Field_croppedDespite what movies tell you, this statement is mostly false. Once you build an amazing brand, they don’t just show up. You have to bring them there.

Here in Minneapolis, I was never a huge baseball fan – until Target Field replaced the Metrodome. Target Field is a gorgeous space where I will happily have a hot dog and a beer while watching baseball. The Metrodome was shabby…not someplace I wanted to spend my time or money.

If you build it, will they come?

Not really. It helps to build a Target Field, because it’s awesome and beautiful – but Target Field worked hard to fill the seats.

I went to Target Field because I got a great flyer in the mail. I saw it on my social media. I saw ads on TV. My friends were going to games. I have a relationship with somebody who has box seats.

Ready to upgrade your Metrodome? Here’s how:

  • Build a Target Field for your business: an awesome brand, website and business plan.
  • Create word-of-mouth by hitting it out of the ballpark, again and again.
  • Target your ideal customers: send flyers, emails, connect on LinkedIn, Twitter. Whatever works best for you and your prospects!
  • Network: strengthen relationships, stay connected, go to conferences, meet for coffee, immerse yourself in the industry.
  • Surround yourself with the A team. This means the best coaches and agents out there!
  • Keep getting better. Being great isn’t just about Spring training—it’s about training every day.

Target Field is your beautiful brand. But without a business plan, a marketing machine and ongoing training, the seats will be empty.

Need help showing off your amazing brand?

At CSM, we have an internal booking department where we market our talent. We stay in touch with top buyers via social media, ecards, postcards, and cold calls.

When we have multiple bookings in one day, it isn’t because of one particular marketing effort – it is because of all of them as a whole.

We can help you build your Target Field and fill up the seats. Schedule a free 15 minute brand-strategy session.

Continue Reading

How do YOU stand out from the crowd?

Sometimes clients come to me with brands that are already pretty great and they want to make them better. For example, let’s say one client’s sound is minivan mom. She’s got the talent. And she’s got the brand.

So, how does she stand out from the other minivan moms?

Here’s how we do it…by answering this question (again and
again)—and incorporating it into her brand:

How do you stand out from the crowd?

My client, minivan mom stands out:

·  Because of a really strong business background. She’s super
professional and businesslike with a Type A personality that clients love.
·  She hates waiting, so she gives clients a real-time response, drops whatever she’s doing and responds immediately. Clients don’t have to wait.

We all have our particular things that, when utilized correctly,
can add appeal to our unique image.

Mine might be that I’m fun at a party. Yours might be that:

·  You’re a jazz singer
·  You have a great band
·  You make people laugh
·  You’re a rockin’ cook
·  You never forget a birthday
·  You make in-person connections

Everyone has unique connection-points that are attractive to the
people who need what you offer. But for them to benefit you, you have to know what these powers and connection-points are.

Otherwise you’re throwing spaghetti at the wall. That’s just messy.

So, what makes you stand out from the crowd?

And how else?____________________________

And how else?____________________________

What are your top 5 things? Hit reply and tell me.

And don’t ever forget—

Your brand is heightened by and customizable based on your personality and strengths.

Can’t see them yourself?
This is why you need people on your team and in your tribe. Your agent can tell you. The person from your standup group can probably tell you. Your happy/return clients and I can definitely tell you.

If you’re stuck, email your 20 closest friends and peers to ask them:

“Other than my fab talent, what makes me stand out from the crowd?”

 You need to show up and be capital Y-O-U…so you’d better darn well know who that is.

Stop waiting—start doing! Schedule a free 15 minute brand-strategy session. Want a brand-igniting kick in the booty?

I will listen to your demos, tell you if you’re competitive, analyze your brand and give you feedback. Heck yes.

Continue Reading

5 Ways to be one-of-a-kind

You know those people—the ones who are just magnetic.

Well, they weren’t necessarily born that way.
Magnetism is usually the result of practice and knowing a few tricks. VO-preneurs…the sparkling fact is, when you are magnetic, your voice is magnetic.

Here are a few tips on how to garner attention, get noticed, and turn on your delicious magnetism:

Excavate the clues to you.

Like I always say, the lucky news is your brand is already within you! You job is just excavating the clues (and then putting your uniqueness out into the world). When you do that authentically, it’s hella interesting, and you become hella magnetic.

Don’t try to be everything to everybody.

You can’t. It’s impossible. We all know this business is saturated with amazing talent. How do you become one-of-a-kind instead of one-of-a-type?

You could be cool mid-30s mom and there are 10k others who fit into that same category…but if you cultivate your authentic brand, you are now a category-of-one instead of one-of-a-category. The idea isn’t to be able to land any role. It’s to be the clear choice for certain ones. Don’t be afraid to be specific.

Accept imperfection.

Perfection stifles you. Be fearless in being your (imperfect!) self. News flash: Nobody is perfect. It’s tedious and useless trying to be.

Get your VO party started.

The most successful voice artists don’t do it alone. They have a network of help. Gather the people you need to help you do your best work and show it off. For help pinpointing and showing off your gorgeous, authentic self, we will be your brand ambassadors. Check out how we can work together.

Make one extra connection.

Being magnetic is all about relationships. (If you’re magnetic in a room alone—nobody will know!) The most amazing breakthroughs are usually in that one extra note, email, outreach effort or stellar audition that got into their inbox first. Breaking through the noise with an authentic connection is a winning formula.

There is nothing more appealing than somebody whose presence commands the room. You have the ability to command the room in your voiceover world. It’s just that simple.

Ready to make heads turn? Ready to charm the room? I can help.

Stop waiting—start doing! Schedule a free 15 minute brand-strategy session.

Want a brand-igniting kick in the booty? Slots are available in February. I will listen to your demos, tell you if you’re competitive, analyze your brand and give you feedback. Heck yes.

Continue Reading

Celia Siegel Joins the VO Atlanta Team

“After a successful appearance at VO Atlanta 2014, we’re thrilled to welcome back Celia Siegel to VO Atlanta.  Celia adds a very exciting energy to the conference with her HUGE smile and inviting personality.

Celia Siegel Management is known for creating effective success strategies and strong personal brands for voice talent – and then marketing those brands to the max – in a way that’s authentic to each voice actor.

Before founding & building CSM, Celia Siegel was a top West Coast talent agent. The fact that she is also a certified business and life coach comes in handy in many ways for her clients’ emotional and financial well-being. Celia’s multi-leveled expertise and extensive knowledge of the ever-changing voiceover industry helps voice actors, across the globe, grow their VO business and take their careers to the next level.”

VO Atlanta

Click here for more information!

Continue Reading


to host our very first conference
exclusively for women in the business of voiceover!

WHEN: JAN 29th – 31st 2016

WHERE: Atlanta, GA / Atlanta Airport Marriott

WHAT: A weekend of incredible speakers, VO workshops & togetherness!

WHO: Speakers include: Melissa Moats, Celia Siegel, Anne Ganguzza, Lisa Biggs, Jessica Gee, Gabrielle Nistico, Noelle Culler, Joyce Grimes and MORE!!


Continue Reading

Get your swagger on

You know those days when you look and feel hotter than jalapenos?

Maybe you got a new haircut and you’re wearing your best boots; you’re unstoppable on those days. See an acquaintance-from-long-ago in the supermarket and you’ll waltz up with swagger, do double-kisses and say, “Darling, call me sometime!”

But what about the other days? You know—the ones when you haven’t done laundry – and you’re forced to wear, let’s say, those high-waisted-saggy-butt jeans or that boxy sweatshirt that doesn’t make you feel like your foxy self?

On those days, you probably pull up your sweatshirt hood and hide behind the soup display. Am I right?

It’s true as toast…when you feel like your best-self, you kick major ass and ooze confidence.

Your attitude/outlook is positive; the world is your oyster. And I bet you’ll see this coming, my little foxes—but the same exact principles are true when it comes to your website and marketing materials. When they reflect the authentic you, you’re proud to show them off, talk to strangers, and be fierce.

This is why I’m yell-from-the-mountain-tops excited to announce our brand new website.

Our old one was starting to suffer from saggy butt syndrome, and we can’t have that!
The real deal? We should feel amazing every day, in our skin and in our branding!

Ditch the saggy butt jeans, do your laundry, and have awesome branding that reflects you.
Need help (with the branding, not the laundry)?

The Branding à la Carte package will build a brand that you will fall to the floor adore–that screams the foxiest you—and that will work as hard as you do.

‘Till next time my hot peppers,

Continue Reading

Sulk for a minute, then make money.


It’s okay to have THOSE moments.

The ones where you feel overwhelmed, discouraged, or like pulling your gorgeous hair out (don’t do it!). Greatness comes from what we do in those moments.

Remember a time when everything was going right. When the world was your oyster. It probably wasn’t that long ago—yesterday, last week, last year. I bet things were on track because you were being awesome—proactive, positive, actionable, and grounded.

Continue Reading

What should I think when I hear your name?

What should I think when I hear your name? Think fast—it’s important!

Today, as a voice over actor, you need to be specialized. Today, you need to say what you do. Because if you don’t tell the world what to think about you—they’ll make it up.

When that happens, you have surrendered the advantage of driving your own career. Why would anyone do that?

Fear not! I won’t let you fall into the shuffle. By building a Bossy Brand, with a business plan, sales and entrepreneurship—people will know what to think when they hear your name.

So, I challenge you to position yourself as, “I do me really well—and there is no other me out there!

The secret is: authenticity is a lot more fun to listen to.

The people who hire you know that. Once you know your authentic brand (which is easy because it’s already in you!), the other half is marketing it really well. It’s not just about being crazy talented—it’s about making sure everyone knows about you.

When you build an authentic, Bossy Brand, it makes everything else easier—from top to bottom.

• the look of your site
• the fonts you use for marketing materials
• the words you chose to describe yourself
• the jobs you audition for
• the events you attend
• like, everything!

Your brand drives everything about your business. And it will enable clients to immediately get you. So they will immediately know what to think!

Know what? They are aspiring to the SAME THING.

To be understood, heard, and to clearly communicate as a brand. When they see that you obviously GET IT, that inspires trust. Being well branded is the way to convert a great audition into a booking.

Now … what was that I should think when I hear your name? Please let me know in the comments!

And, if you want to start developing and then delivering your true blue, Bossy Brand to all those potential buyers – let’s talk. My bossy branding & marketing team and I would love to help.

Later Bosses,


Continue Reading

It begins with YOUR BRAND.

If you don’t tell somebody what to think, they will make it up.

Someone with no brand has zero control over how they are viewed, heard, and perceived. In an industry as competitive as voiceover, that’s a sure-fire way to debilitate a career and sabotage success. On the flip side, someone with a strong brand is able to maneuver the imagination and set the framework for greatness.

With this truth in mind, let’s revisit the basics for a minute. What is a brand?

Seth Godin says, “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a customer’s decision to choose one product or service over another.”

Indeed. The beautiful advantage about voiceover is that YOU ARE YOUR BRAND. It does not need to be INVENTED, it is already there. It just needs to be excavated and polished to reveal a bright & shiny you — and delivered in the right way.

Your assignment is to dig deep and spend some serious time on your brand. Here are a few questions that will help get you started:

    • What makes you unique?
    • What makes your voice talent tick with ‘I GOT THIS’ style, skill & confidence?
    • What do people say about you and your work most often?
    • What brands do you admire and/or see some of your superstar-self in?
    • What are you?
    • What are you not?

Funny, but if you asked me what I wanted to be when I was a kid I always said, “An archaeologist, of course!” And I guess, in a way, I have become one…only I’m unearthing VO brands & industry positioning instead of buried civilizations.

So, if you need help unearthing a strong, unforgettable brand that leads the conversation about your image and tells people EXACTLY what’s what about YOU – let’s talk.

Till’ then, happy digging my darlings.


Continue Reading