|Archive for ‘Authentic Brand’

Is there such a thing as too authentic?

Holy smokes. Everywhere you look, there’s a Kardashian. Whether you like ‘em or not, you can’t deny that they are successful. Reality TV culture is a thing, love bugs. It’s the world we live in. That’s why I couldn’t resist picking up the book, The Kim Kardashian Principle: Why Shameless Sells (and How to Do It […]

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And then I pressed play…

It’s hard to admit, but it’s true: His website almost scared me away. When a new potential client sent me his website, I assumed he sucked. Then I pressed play. His voice was like butter. His timing was great. He was amazing—but his website was sending the message that he was anything but… I made […]

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3 ways to be like Birchbox

I had stubby lashes. Not anymore…Because Birchbox just sent me the best mascara ever! When Birchbox sends me a package, I know everything inside is going to be amazing. And then it is. In case you live under a rock, Birchbox is the marketing darling of subscription services. They are doing it right! And because […]

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Does Twitter Spark Joy?

Hi there, The awesome Marie Kondo (queen of decluttering) says you should pick up an object and ask yourself, “Does this spark joy?” If it doesn’t spark joy, you should get rid of it. It’s such a simple, almost laughable idea, but it’s brilliant. I’ve really incorporated it into my life and business. And I […]

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How do YOU stand out from the crowd?

Sometimes clients come to me with brands that are already pretty great and they want to make them better. For example, let’s say one client’s sound is minivan mom. She’s got the talent. And she’s got the brand. So, how does she stand out from the other minivan moms? Here’s how we do it…by answering […]

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It begins with YOUR BRAND.

If you don’t tell somebody what to think, they will make it up. Someone with no brand has zero control over how they are viewed, heard, and perceived. In an industry as competitive as voiceover, that’s a sure-fire way to debilitate a career and sabotage success. On the flip side, someone with a strong brand […]

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What’s Your Number?

  Shut the front, back and the studio door – it is 2015. Crazy, right? I don’t know about you, but I am seeing a lot of super-ambitious resolutioning out there. I say, first, take a deep breath and a look back at the good, the bad, and the nothin’ special so-so of 2014. Then, […]

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