|Archive for ‘Brand Building’

Is there such a thing as too authentic?

Holy smokes. Everywhere you look, there’s a Kardashian. Whether you like ‘em or not, you can’t deny that they are successful. Reality TV culture is a thing, love bugs. It’s the world we live in. That’s why I couldn’t resist picking up the book, The Kim Kardashian Principle: Why Shameless Sells (and How to Do It […]

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And then I pressed play…

It’s hard to admit, but it’s true: His website almost scared me away. When a new potential client sent me his website, I assumed he sucked. Then I pressed play. His voice was like butter. His timing was great. He was amazing—but his website was sending the message that he was anything but… I made […]

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3 ways to be like Birchbox

I had stubby lashes. Not anymore…Because Birchbox just sent me the best mascara ever! When Birchbox sends me a package, I know everything inside is going to be amazing. And then it is. In case you live under a rock, Birchbox is the marketing darling of subscription services. They are doing it right! And because […]

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Feel the wind blowing in your hair…

If your brand were a car, what car would it be? Mine would be an acid green Jeep Wrangler Sahara with big-a$$ tires. Or maybe if the used-car-Gods were on my side, a refurbished El Camino—pimped out with four-wheel drive for Minnesota winters (also acid green, of course). Like a real car, your brand is […]

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Always a VO bridesmaid—never a bride?

Feel like you’re always a VO bridesmaid—never a bride? Do you almost get the job, but not quite? First of all, there’s merit in being a bridesmaid. It means somebody loves you! If you almost got the job, it shows your standing. It’s gas in your engine. Fuel in your tank. Feel the love, baby, because […]

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How do YOU stand out from the crowd?

Sometimes clients come to me with brands that are already pretty great and they want to make them better. For example, let’s say one client’s sound is minivan mom. She’s got the talent. And she’s got the brand. So, how does she stand out from the other minivan moms? Here’s how we do it…by answering […]

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