|Archive for ‘Brand Building’

Is there such a thing as too authentic?

Holy smokes. Everywhere you look, there’s a Kardashian. Whether you like ‘em or not, you can’t deny that they are successful. Reality TV culture is a thing, love bugs. It’s the world we live in. That’s why I couldn’t resist picking up the book, The Kim Kardashian Principle: Why Shameless Sells (and How to Do It […]

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And then I pressed play…

It’s hard to admit, but it’s true: His website almost scared me away. When a new potential client sent me his website, I assumed he sucked. Then I pressed play. His voice was like butter. His timing was great. He was amazing—but his website was sending the message that he was anything but… I made […]

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3 ways to be like Birchbox

I had stubby lashes. Not anymore…Because Birchbox just sent me the best mascara ever! When Birchbox sends me a package, I know everything inside is going to be amazing. And then it is. In case you live under a rock, Birchbox is the marketing darling of subscription services. They are doing it right! And because […]

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Feel the wind blowing in your hair…

If your brand were a car, what car would it be? Mine would be an acid green Jeep Wrangler Sahara with big-a$$ tires. Or maybe if the used-car-Gods were on my side, a refurbished El Camino—pimped out with four-wheel drive for Minnesota winters (also acid green, of course). Like a real car, your brand is […]

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Always a VO bridesmaid—never a bride?

Feel like you’re always a VO bridesmaid—never a bride? Do you almost get the job, but not quite? First of all, there’s merit in being a bridesmaid. It means somebody loves you! If you almost got the job, it shows your standing. It’s gas in your engine. Fuel in your tank. Feel the love, baby, because […]

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