17 questions to ask yourself (about your brand) for 2017

Happy December, figgy puddings! Before you unwrap your holiday gifts, start the festive season by unwrapping your best asset as a voiceover artist—your brand! Ask yourself these questions to see if your brand is as fantastic as you are:

  1. Does it make you feel at home? Like you could snuggle up on the couch inside your brand and stay for weeks…
  2. Is it on-trend or trend-setting? You’re talking to ad buyers and writers—the trendiest people on earth. Your brand has to look and feel fresh, smart and streamlined.
  3. Does it scream you? Talk like you talk, walk like you walk…If you were in a lineup with 10 other voice actors, could we match your brand to you?
  4. Does it open doors? You’ll know because your tribe will be attracted and you’ll land work.
  5. Is it better than your competitors? Let’s face it. We all want to be top dog—and here’s a tangible way to do it.
  6. Does it tell your story? Your brand should tell your personal story—so people can know you as a human. Yup, be real!
  7. Is it a preview of working together? Your brand should set up what’s awesome about working with you. After all, you are your product.
  8. Does it make you feel excited? Pay attention to what’s happening in your gut. When you complete your authentic brand, you know it’s right. Some people even jump up and down.
  9. Does it encourage you to spread the word? You can’t just be talented; 50% of your job is educating the world about your voice.
  10. Does it have legs? Your brand should be so good that it gets shared in meetings and goes places for you.
  11. Does it make you look at least AS successful as you are? Your brand’s gotta lift you up, not hold you down!
  12. Does it up your confidence? Every single VO artist needs swagger, bravado and belonging. Your brand is ultimate confidence-booster.
  13. Is it fast? At even a quick glance, your brand should speak a thousand words.
  14. Does it give you control? A good brand helps you manage the story that is out there about you. It helps you reinforce and share the right message.
  15. Does it reflect the brands you’re attracted to? One cool way to hone in on your brand is to pay attention to the brands you’re attracted to. They are clues to your aspirational self!
  16. Does it match your demos? Nothing is more jarring than a demo that’s at-odds with a brand.
  17. Does it include your shadow side? Don’t try to be too perfect. Sometimes it’s the stuff we don’t love about ourselves that creates the intrigue it takes to land the job. Don’t brush your real self under the rug.
    When you get your brand right, you’ll feel like you’re unwrapping the best gift ever—every day!

If your brand doesn’t unleash festiveness and excitement, I can help. Ready to make 2017 the best year yet? Schedule a free 15 minute brand-strategy session and we’ll talk about the possibilities.

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Want to ensure success? Do this…

Want a surefire way to land the jobs you need? Read on, VO butt-kicker…

The other day, a new client told me that “sometimes things just feel so up in air.” Well, I told her something important and I’m going to tell you: You have (so much) more control than you think! Why?

It’s not about logging the results, it’s all about designing your future.

How do you do this?

Take a look back… What have you done in the past that generated success? And, how can you systematize these actions to generate ongoing success in your business?

Every action you take to grow your business has an outcome. Everyone’s numbers are different, but statistically speaking, you can figure out stuff like this:

  1. For every 50 phone calls you make, you get one new client.
  2. For every 30 auditions, you land one job.
  3. For every piece of swag you send…
  4. For every in-person networking event…

You get the idea. You might not necessarily know these numbers, but it’s time to start tracking.

When do you notice an uptick in business?

Need inspiration?

I love Marie Forleo’s recent interview with Bryce Dallas Howard because of Bryce’s numerical approach to auditioning. (Yup, she used the technique I’m talking about…and of course, it worked!)

Don’t have time to make phone calls yourself? At CSM, we’ve got a big ‘ol list of buyers and we can do it for you. Schedule a free 15 minute brand-strategy session and we’ll talk about the possibilities.

– Celia

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Auditions: Knowing When To Stop

Hey there,

When is good enough—good enough?!

When it comes to recording your auditions—how do you know when to stop?

Well, sweet stuff, your auditions are sort of like pie crust. When you overwork a pie crust, you hit a point of no return and it’s ruined.

Want energetic, fresh, authentic auditions—not lifeless, overworked, robotic ones? There is a sweet spot. And if you want to be a VO superstar, you must know that sweet spot like the back of your hand.

Here’s how to find your sweet spot:

  1. Have a system. Pre-audition, go through the same routine every time. Whatever it takes to get into your zone. Drink your glass of water, do your superhero stance, sing to Beyonce, dance around your studio, then pull the trigger. Not sure where you’re zone is? I can help you figure it out.
  2. Stop ignoring your intuition. Does a little voice inside your head whisper “STOP”? And you choose not to pay attention? I believe we all intuitively know when it’s good enough. That’s the moment that self-doubt can creep in and cause us to keep forging towards (impossible) perfection.
  3. Pay attention to the pie. The results are in the pie! Which jobs are you landing? The ones where you’ve read the audition 30 times, or the ones where spontaneity glittered in your voice.

These rules aren’t set in stone. VO is art, and no one recipe is right for everyone.

VO veterans will be able to get to the sweet spot quicker than VO newbies. But if you do listen to these tips, you’ll be able to send off more vibrant auditions each day, instead of fewer fake ones. And that’s lip-smackingly delish.

– Celia

Are you beating your auditions into the ground? I’ll listen and tell you. Schedule a free 15 minute brand-strategy session. I will listen to your demos, tell you if you’re competitive, analyze your brand and give you feedback. Heck yes.

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Have you achieved brand nirvana?

I bet you already know that your brand needs to wow-the-heck out of your clients…

But have you lost sight of something that’s just as important…?

Your brand needs to inspire you!

Loving and OWNING your own brand is nearly as important as being awesome at your

(Personally, it took me too long to revamp my brand, but now I’m so inspired by it. My brand
is totally me, brandicorns and all, and I OWN IT. If, on the other hand, I had some dated website and a crappy looking card, I would feel uninspired going to work instead of like a powerhouse.)

If your brand really inspires you:

  • You’ll believe in yourself
  • You’ll believe you can win that job
  • You will cultivate confidence and swagger that’s based in reality

When your outward brand mirrors your inward authenticity, everything you do becomes more powerful. Your conversations and marketing efforts create a vibration. And you start to create brand nirvana.

When you’ve achieved brand nirvana:

  • You feel it in your gut and your heart (it feels like bliss and french fries that are healthier than kale!)
  • You have a sense of alignment between who you are and what your brand says about

Want to achieve this swoony, inspiring brand-love nirvana?

It’s available through some detective work … because your inspiring brand is within you. An amazing brand is not about making something up that you think somebody else will want—it’s about showcasing your soul! Yup. Your soul. And there’s nothing I love more than digging in, finding your soul, and shaping it into an unstoppable brand you adore.

I love making clients feel this happy about their brands…

Get the ‘MAGIC PACKAGE!’ Trust me…Celia and her team made this process entirely about me, my passions, and my specific talents. I now have a brand that looks like, feels like and speaks to, me and my clientele! I love it so much, that I want to roll around and play in it. I wish I could wear my brand, it feels like a second skin to me (and… I think it’s gorgeous). I now always look for reasons to give out my business cards. My brand even inspired me to continue to find new ways to deepen my branding with my clients! In the arsenal of tools you need as VO artist to brand yourself, Celia is the hammer you are looking for to help you nail marketing YOU and YOUR BRAND.” – Traci Wilde

“Celia Siegel is smashingly creative, fun, innovative and bold! She pushed me right out of my comfort zone and into a brand identity I didn’t even realize I embodied. Once my mind sat with the idea a few days… I saw the truth of it and the genius! Now I LOVE it and am rocking the endless promo opportunities, business cards and my brand spanking new website! Additionally, her career coaching doubled my bottom line with an industry mind shift. I highly recommend Celia and her amazing team at CSM – they are well worth the investment, hands down!” – Christian Taylor

For Traci and Christian, their brands are like versions of themselves. This alignment allows them to rule their personal VO worlds.

You can—and should—feel like Traci and Christian. We can help.

 – Celia

Your brand is within you. We’ll bring it out! Schedule a free 15 minute brand-strategy session. Want a brand-igniting kick in the booty? Slots are available next week. I will listen to your demos, tell you if you’re competitive, analyze your brand and give you feedback. Heck yes.


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Voice crush cultivation

Have you ever heard someone’s voice and felt an instant connection? Like love at first listen? Like they were speaking right to you?

What I’m describing is a voice crush.

And it’s exactly what you want buyers and agents to feel when they hear your voice.

If you are rocking your talent, you are bound to pique the interest of some admirers along the way…but it’s YOUR job to cultivate these voice crushes and turn them into full-on, major love affairs.

When a buyer or agent hears you for the first time, and gets those butterflies in the pit of their stomach, they will instantly want to know more about you. You can leave them high and dry, or you can cultivate your crushability by allowing them everything they need to develop a major, ongoing crush:

Here’s how to cultivate your crushability:

  1. Have a website that reflects upon exactly what the crusher heard (the real you!) When your sound, your brand and your look align, it makes for cosmic crushability. I see who’s working … it’s not the perfect people … it’s the humans. The hard-working humans. The path to better is the path to being you!
  2. Do the stuff you love, be who are you, and share it (on your website, on social media, in-person). If you write a cool blog, do Shakespeare in the park, run a great podcast or paint colorful abstracts, let people into your world by showing them.
  3. Don’t ever try to be, or sound like, someone you’re not! I see people who are mimicking their idea of what a voiceover actor sounds like. There’s no such thing. Today, it’s all about being believable. Being a storyteller. And the only way to be a believable storyteller is to be you!
  4. Say everything with heart and authenticity.
  5. Make the time to put on your best boots – you’ll be consistently swaggalicious.

If you cultivate these voice crushes, you will have buyers and agents who will go the extra mile for you, hire you and champion you. The thing is-not everyone needs to have a voice crush on you. Your voice will naturally appeal to some buyers and agents more than others. But it just takes a few!

Here are some voice actors who are cultivating their crushability because they are putting their authentic selves out there:

Steve Lawson: http://www.mankindvo.com/
Lyssa Graham: http://lyssagraham.com/
Traci Wilde: http://www.traciwilde.com/

Embracing your authenticity + sharing it = being crushworthy. Got it?

– Celia

Stop waiting-start doing! Schedule a free 15 minute brand-strategy session. Want a brand-igniting kick in the booty? Slots are available next week. I will listen to your demos, tell you if you’re competitive, analyze your brand and give you feedback. Heck yes.

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6 Ways to Build your VO Target Field

If you build it, they will come.

celia_and_rick_Target_Field_croppedDespite what movies tell you, this statement is mostly false. Once you build an amazing brand, they don’t just show up. You have to bring them there.

Here in Minneapolis, I was never a huge baseball fan – until Target Field replaced the Metrodome. Target Field is a gorgeous space where I will happily have a hot dog and a beer while watching baseball. The Metrodome was shabby…not someplace I wanted to spend my time or money.

If you build it, will they come?

Not really. It helps to build a Target Field, because it’s awesome and beautiful – but Target Field worked hard to fill the seats.

I went to Target Field because I got a great flyer in the mail. I saw it on my social media. I saw ads on TV. My friends were going to games. I have a relationship with somebody who has box seats.

Ready to upgrade your Metrodome? Here’s how:

  • Build a Target Field for your business: an awesome brand, website and business plan.
  • Create word-of-mouth by hitting it out of the ballpark, again and again.
  • Target your ideal customers: send flyers, emails, connect on LinkedIn, Twitter. Whatever works best for you and your prospects!
  • Network: strengthen relationships, stay connected, go to conferences, meet for coffee, immerse yourself in the industry.
  • Surround yourself with the A team. This means the best coaches and agents out there!
  • Keep getting better. Being great isn’t just about Spring training—it’s about training every day.

Target Field is your beautiful brand. But without a business plan, a marketing machine and ongoing training, the seats will be empty.

Need help showing off your amazing brand?

At CSM, we have an internal booking department where we market our talent. We stay in touch with top buyers via social media, ecards, postcards, and cold calls.

When we have multiple bookings in one day, it isn’t because of one particular marketing effort – it is because of all of them as a whole.

We can help you build your Target Field and fill up the seats. Schedule a free 15 minute brand-strategy session.

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How do YOU stand out from the crowd?

Sometimes clients come to me with brands that are already pretty great and they want to make them better. For example, let’s say one client’s sound is minivan mom. She’s got the talent. And she’s got the brand.

So, how does she stand out from the other minivan moms?

Here’s how we do it…by answering this question (again and
again)—and incorporating it into her brand:

How do you stand out from the crowd?

My client, minivan mom stands out:

·  Because of a really strong business background. She’s super
professional and businesslike with a Type A personality that clients love.
·  She hates waiting, so she gives clients a real-time response, drops whatever she’s doing and responds immediately. Clients don’t have to wait.

We all have our particular things that, when utilized correctly,
can add appeal to our unique image.

Mine might be that I’m fun at a party. Yours might be that:

·  You’re a jazz singer
·  You have a great band
·  You make people laugh
·  You’re a rockin’ cook
·  You never forget a birthday
·  You make in-person connections

Everyone has unique connection-points that are attractive to the
people who need what you offer. But for them to benefit you, you have to know what these powers and connection-points are.

Otherwise you’re throwing spaghetti at the wall. That’s just messy.

So, what makes you stand out from the crowd?

And how else?____________________________

And how else?____________________________

What are your top 5 things? Hit reply and tell me.

And don’t ever forget—

Your brand is heightened by and customizable based on your personality and strengths.

Can’t see them yourself?
This is why you need people on your team and in your tribe. Your agent can tell you. The person from your standup group can probably tell you. Your happy/return clients and I can definitely tell you.

If you’re stuck, email your 20 closest friends and peers to ask them:

“Other than my fab talent, what makes me stand out from the crowd?”

 You need to show up and be capital Y-O-U…so you’d better darn well know who that is.

Stop waiting—start doing! Schedule a free 15 minute brand-strategy session. Want a brand-igniting kick in the booty?

I will listen to your demos, tell you if you’re competitive, analyze your brand and give you feedback. Heck yes.

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5 Ways to be one-of-a-kind

You know those people—the ones who are just magnetic.

Well, they weren’t necessarily born that way.
Magnetism is usually the result of practice and knowing a few tricks. VO-preneurs…the sparkling fact is, when you are magnetic, your voice is magnetic.

Here are a few tips on how to garner attention, get noticed, and turn on your delicious magnetism:

Excavate the clues to you.

Like I always say, the lucky news is your brand is already within you! You job is just excavating the clues (and then putting your uniqueness out into the world). When you do that authentically, it’s hella interesting, and you become hella magnetic.

Don’t try to be everything to everybody.

You can’t. It’s impossible. We all know this business is saturated with amazing talent. How do you become one-of-a-kind instead of one-of-a-type?

You could be cool mid-30s mom and there are 10k others who fit into that same category…but if you cultivate your authentic brand, you are now a category-of-one instead of one-of-a-category. The idea isn’t to be able to land any role. It’s to be the clear choice for certain ones. Don’t be afraid to be specific.

Accept imperfection.

Perfection stifles you. Be fearless in being your (imperfect!) self. News flash: Nobody is perfect. It’s tedious and useless trying to be.

Get your VO party started.

The most successful voice artists don’t do it alone. They have a network of help. Gather the people you need to help you do your best work and show it off. For help pinpointing and showing off your gorgeous, authentic self, we will be your brand ambassadors. Check out how we can work together.

Make one extra connection.

Being magnetic is all about relationships. (If you’re magnetic in a room alone—nobody will know!) The most amazing breakthroughs are usually in that one extra note, email, outreach effort or stellar audition that got into their inbox first. Breaking through the noise with an authentic connection is a winning formula.

There is nothing more appealing than somebody whose presence commands the room. You have the ability to command the room in your voiceover world. It’s just that simple.

Ready to make heads turn? Ready to charm the room? I can help.

Stop waiting—start doing! Schedule a free 15 minute brand-strategy session.


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Celia Siegel Joins the VO Atlanta Team

“After a successful appearance at VO Atlanta 2014, we’re thrilled to welcome back Celia Siegel to VO Atlanta.  Celia adds a very exciting energy to the conference with her HUGE smile and inviting personality.

Celia Siegel Management is known for creating effective success strategies and strong personal brands for voice talent – and then marketing those brands to the max – in a way that’s authentic to each voice actor.

Before founding & building CSM, Celia Siegel was a top West Coast talent agent. The fact that she is also a certified business and life coach comes in handy in many ways for her clients’ emotional and financial well-being. Celia’s multi-leveled expertise and extensive knowledge of the ever-changing voiceover industry helps voice actors, across the globe, grow their VO business and take their careers to the next level.”

VO Atlanta

Click here for more information!

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