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Who really succeeds in this business?

 

You are smart, entrepreneurial and creative. But, it is the passion that you bring to your work that gets attention.

“There is no passion to be found playing small — in settling for a life that is less than the one you are capable of living.” -Nelson Mandela

Passion is essential — it is your passion for this business that will sustain you. But passion alone won’t cut it.

I call this The American Idol syndrome: Everyone says “But, this is my dream!” Yeah, guess what? It’s everyone’s dream. So many people in this business think that being a big believer is what makes them unique.

They say, “I believe more than anyone!” and “THIS is really what I want to do!” and “I’m so passionate!

Passion will keep you going, but it won’t get you the platinum album.

You MUST do the work of positioning yourself so that you can attract the clients who NEED EXACTLY YOU. When you are armed with a rock-solid brand, you are able to leverage your great passion to your advantage!

Want to know who really succeeds in this business?

Here it is: I have watched for more than 25 years and you know who actually makes it? It is the person who is as consistently persistent as they are passionate and doesn’t take no for an answer.

Apply equal parts active passion, bold positioning and tireless persistence (rinse & repeat) and you’re in business — and not just any business, but the kind your big dreams have been screamin’ about all along.

I know you’ve got the passion, but if you need help with the positioning and persistence, let’s talk.

Till next time, Superstars. And don’t forget — no isn’t an option.

Celia

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