Shut the front, back and the studio door – it is 2015. Crazy, right? I don’t know about you, but I am seeing a lot of super-ambitious resolutioning out there. I say, first, take a deep breath and a look back at the good, the bad, and the nothin’ special so-so of 2014.
Then, pick a few things to resolve in your VO world that will really make a difference in your career this year.
So, how do you win jobs, connect and start making that difference immediately? By kicking ass on your auditions, that’s how. As you know, it is a numbers game — which, when played right — can make you a winner, time and again.
When I first became a VO agent, you were in or you were out. Today — YOU can build a big career through YOUR efforts and not just sit there waiting for the phone to ring. YOU are in the entrepreneurial driver’s seat, with all the power and responsibility therein. Business 101 rules apply, and I find that thrilling.
Want to be successful in your VO career? First, you need talent. Then, you need a killer brand. And most of all, you need to put the work in.
Today, it’s a numbers game.
What is your number? Here’s the formula:


This exercise is designed for you to take a look at what you’re shooting for. You may need to pull this out of the sky right now—we’re not shooting for 100% accuracy, and this can ALWAYS be tweaked—but you’ll have the formula you need.
Get a piece of paper and answer the following:

  • First: What’s your booking ratio?
  • Next: How much money do you need to make?
  • Now: How much money do you now average per job?

Let’s do the math:

How many auditions do you need to do a day to reach your financial goal?

For instance: If your booking ratio is 1 in 30: Are you willing to do 30 auditions a day to book that one job that you need to meet your number? It’s a simple yes or no question.
You decide. If it’s a “yes,” I’ll let you in on a little secret: The more you audition, the better you get, the more jobs you book and the more money you make (OR, the less you have to work).
Write back and tell me your number. If you know it could be better, then let’s talk about how to blow that number through the roof in 2015.