by Celia Siegel Management | Sep 29, 2020 | Appearances, Authentic Brand, Bossy Brand, Brand Building, Business
Some people think branding is all about being liked, about smoothing over your rough edges, about hiding who you really are to win over others. In reality, the opposite is true. Branding is about standing out. The best brands are love-it-or-hate-it scenarios. Think...
by celia siegel | Dec 13, 2016 | Bossy Brand, Brand Building, Business, VO
Happy December, figgy puddings! Before you unwrap your holiday gifts, start the festive season by unwrapping your best asset as a voiceover artist—your brand! Ask yourself these questions to see if your brand is as fantastic as you are: Does it make you feel at home?...
by celia siegel | Jul 8, 2016 | Bossy Brand, Brand Building, Business
If you build it, they will come. Despite what movies tell you, this statement is mostly false. Once you build an amazing brand, they don’t just show up. You have to bring them there. Here in Minneapolis, I was never a huge baseball fan – until Target Field...
by celia siegel | Nov 13, 2015 | Bossy Brand, Brand Building, VO
You know those days when you look and feel hotter than jalapenos? Maybe you got a new haircut and you’re wearing your best boots; you’re unstoppable on those days. See an acquaintance-from-long-ago in the supermarket and you’ll waltz up with swagger, do double-kisses...
by celia siegel | May 30, 2015 | Authentic Brand, Bossy Brand, Brand Building, VO
What should I think when I hear your name? Think fast—it’s important! Today, as a voice over actor, you need to be specialized. Today, you need to say what you do. Because if you don’t tell the world what to think about you—they’ll make it up. When that happens, you...
