Some people think branding is all about being liked, about smoothing over your rough edges, about hiding who you really are to win over others. In reality, the opposite is true. Branding is about standing out. The best brands are love-it-or-hate-it scenarios.
Think about the most famous people on the planet — Oprah, Donald Trump, Kim Kardashian, Cardi-B, Elon Musk. How do they make you feel?
Think about the brands you love. Apple? Amazon? Target? Wal-Mart? And then think about those you hate. Apple? Amazon? Target? Wal-Mart? How do they make you feel?
Why do they make you feel that way?
Happy December, figgy puddings! Before you unwrap your holiday gifts, start the festive season by unwrapping your best asset as a voiceover artist—your brand! Ask yourself these questions to see if your brand is as fantastic as you are: (more…)
If you build it, they will come.
Despite what movies tell you, this statement is mostly false. Once you build an amazing brand, they don’t just show up. You have to bring them there.
Here in Minneapolis, I was never a huge baseball fan – until Target Field replaced the Metrodome. Target Field is a gorgeous space where I will happily have a hot dog and a beer while watching baseball. The Metrodome was shabby…not someplace I wanted to spend my time or money. (more…)
You know those days when you look and feel hotter than jalapenos?
Maybe you got a new haircut and you’re wearing your best boots; you’re unstoppable on those days. See an acquaintance-from-long-ago in the supermarket and you’ll waltz up with swagger, do double-kisses and say, “Darling, call me sometime!” (more…)
What should I think when I hear your name? Think fast—it’s important!
Today, as a voice over actor, you need to be specialized. Today, you need to say what you do. Because if you don’t tell the world what to think about you—they’ll make it up.
When that happens, you have surrendered the advantage of driving your own career. Why would anyone do that?
Fear not! I won’t let you fall into the shuffle. By building a Bossy Brand, with a business plan, sales and entrepreneurship—people will know what to think when they hear your name.
So, I challenge you to position yourself as, “I do me really well—and there is no other me out there!” (more…)