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Spotlight: Q&A with Rivka Rothstein

Spotlight: Q&A with Rivka Rothstein

Welcome to the Spotlight series! Each month, we’ll help you get to know some of our incredible talent. For the first edition, we are excited to sit down with Rivka Rothstein, who has a multitude of insights to share. 

 

Magnetic depth, global spirit, formidable panache. The heart of Rivka’s brand was clear from the first conversations the CSM team had with her. As you’ll read below, Rivka’s adventurous personality draws her to nature and exploration. Her experience living abroad and passion for travel informs how she works and lives as a voice over actor. Developing her brand and designing her website with CSM allowed her to showcase those unique experiences to a wider audience. 

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Measuring Success: How to Track Metrics and Set Goals for Your Brand

Measuring Success: How to Track Metrics and Set Goals for Your Brand

For Voiceover Achievers who work tirelessly on their craft, career, and brand, it’s important to measure progress. After all, when you put a lot of time and effort into something, you want to be able to look back on how far you’ve come, and also articulate that success.

The best way to do that? Tracking metrics and setting goals. For your VO brand, that means measuring certain stats related to your work, and determining targets you want to hit in your career. Don’t worry – you don’t have to be an analytics pro or a business guru to do this. We’ll help you get started with an outline of which metrics are best for VO professionals to track, and how to set goals that work for you. 

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Stay at the Top of Your Game: Five of the Best Professional Development Resources for Voiceover Talent

Stay at the Top of Your Game: Five of the Best Professional Development Resources for Voiceover Talent

As a working professional, it’s important to keep up with all the latest trends and developments in your field – and voiceover is no exception. VO talent should look for ways to stay current on industry news, keep their skills sharp and start building new ones, and expand their knowledge of the craft, regardless of where they’re at in their career. 

Don’t be overwhelmed, Voiceover Achievers! Fortunately, there are a ton of professional development resources out there for you to take advantage of. We’ve compiled a list of five of our favorite types of professional development resources, and just a few suggestions of the many good ones out there within each category, to get you started. Check it out below:  

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“The Superbowl of Voiceover”: Recapping VO Atlanta 2023, and Looking Ahead to 2024 with J. Michael Collins

“The Superbowl of Voiceover”: Recapping VO Atlanta 2023, and Looking Ahead to 2024 with J. Michael Collins

“The Superbowl of Voiceover” – VO Atlanta is a place for voiceover professionals to connect with other talent, learn about the many different facets of the industry, and even take their career to the next level. 

The 2023 conference took place March 23-26 and marked the 10th anniversary of the event. It also marked the first year that CSM’s very own J. Michael Collins and his wife, Anna Collins, served as the event’s owners. JMC and Anna both felt they had a “sacred responsibility” to make sure the event “continues to be a rewarding and growth-enhancing experience for talent.” 

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The Voiceover Achiever’s Guide to Audio Branding, with the help of Jodi Krangle

The Voiceover Achiever’s Guide to Audio Branding, with the help of Jodi Krangle

As voiceover industry professionals, we all know how important sound is to a brand. Consistent audio branding gives companies a distinct advantage in their marketing and advertising efforts. 

While we all know this to be true, not everyone does – so how do we explain it? In other words, how can you demonstrate to potential clients why they should hire you, what you can offer them, how you can take their sonic branding to the next level? 

Lucky for us, CSM voiceover talent, Jodi Krangle, answers this question every week on her podcast “Audio Branding: The Hidden Gem of Marketing.” Jodi explores how audio impacts people in different ways and in different parts of their lives. She shows why sound is something companies should pay attention to and leverage as a tool, and subsequently, why they should prioritize hiring voice talent. 

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Voiceover lessons learned in 2022, to help in 2023

Voiceover lessons learned in 2022, to help in 2023

Hey there, Voiceover Achievers – can you believe December is almost over? The holidays will soon be behind us, but we have 2023 to look forward to and conquer! New Year’s is the perfect time to reflect on the past 12 months and set yourself up for success, personally and professionally, in the coming 365 days.

With that in mind, how can you best prepare for a thriving voiceover career in 2023? The best way is to stay on top of industry trends. If that sounds overwhelming and you don’t know where to start, relax – we’ve got you covered. Here are four voiceover industry trends that are here to stay in 2023: 

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Season of reinvention

Season of reinvention

Why do some companies rebrand, and can it work for you? What are the advantages and the challenges when undergoing a complete brand refresh? Brands reinvent themselves all the time, and VO can too. It’s necessary to adapt, to keep up with modern culture, to change for the better — whether you’re a person or a company. Just because you’ve always been one way, doesn’t mean you have to stay that way.

This month at CSM, we’re looking at our top three favorite rebrands of the year, and how each of them were able to execute a flawless transition.

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Learning is Back in Session

Learning is Back in Session

Greetings Voiceover Achievers! School is back in session and we’re here for it. Growing up as the daughter of a professor, I’ve always loved this time of year– heading back to school and getting excited about what I will learn next.  read more…

VO Success Strategies

VO Success Strategies

It takes lots of elements to be a successful voiceover artist– talent, coaching, and a team that works with you and for you. When you’re doing everything you can to make your business successful, it can be easy to neglect your personal health.  read more…

Living (and Loving) Your Brand

Living (and Loving) Your Brand

Hello Voiceover Achievers! If you know anything about us here at CSM, you know our biggest passion is helping you discover your brand. There are so many benefits to having an amazing brand, even beyond the way it looks. A truly great brand will give you the confidence, both personally and professionally, to do even greater work.  read more…

How to Create a Great Brand Strategy

How to Create a Great Brand Strategy

Branding is the heart of what we do here at Celia Siegel Management, and we love helping you discover and develop your brand. When we find what sets you apart and what makes you special, we’ve found what we like to call your ‘brand thumbprint.’  read more…

How to Tell Your Epic Story and Shine

How to Tell Your Epic Story and Shine

It’s summer and time is flying, but one thing remains constant–our team here at CSM is working hard for you. There’s nothing we love more than helping you discover your unique brand and ultimately helping you succeed. From our branding gurus to our Head of Casting and the social media team, the main thing we have in common is YOU. We love to help you do what you do best– deliver great voiceover.  read more…

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