Some people think branding is all about being liked, about smoothing over your rough edges, about hiding who you really are to win over others. In reality, the opposite is true. Branding is about standing out. The best brands are love-it-or-hate-it scenarios.
Think about the most famous people on the planet — Oprah, Donald Trump, Kim Kardashian, Cardi-B, Elon Musk. How do they make you feel?
Think about the brands you love. Apple? Amazon? Target? Wal-Mart? And then think about those you hate. Apple? Amazon? Target? Wal-Mart? How do they make you feel?
Why do they make you feel that way?
Today l want to talk about solving your clients’ problems. The state of the world today means people are facing a new set of challenges, and they need a new set of solutions. What do you bring to the table?
The VO market is very saturated, but when you own your position and live your brand, you become a problem-solver. You can lighten someone’s load by showing up for them in unexpected ways.
The past few weeks have been harrowing to say the least. People are grieving, afraid, worried, anxious — and for good reason.
The world’s problems are on full display. So what’s a VO talent like you to do?
In these days of uncertainty, I just keep thinking:
The world will never be the same.
I think we’re all wondering how this will impact our lives, our careers, our communities—life as we know it—right?
Well, kittens, I can’t speak for everything, but I can speak for the future of VO.
Ever wonder why some voice actors are really raking it in—and others aren’t? This difference in success and income isn’t usually based on talent alone. In fact, while talent gets you far, it’s these factors that really take a voice actor from good to uber-successful.
At CSM, our most successful clients are voice actors who are entirely unique from one another in their voice, their genres and their styles. Yet they have some important things in common. They approach business and life in some similar ways.
Every decade has its flavor.
The 2010s solidified the VO wild west into the new normal. When pay to plays disrupted the way our industry had run, the community rose to the challenge and and learned new ways to make a good living.
We also came out of our home offices and booths and got to really know one another at VO conferences and get togethers, and by supporting one another on social media. Many of us found great fulfillment in this.
Disruptive technologies took away from the old business model and gave to the truly entrepreneurial. Essentially, those who were willing to change with the times found not only success, but deeper connection interpersonally and within the industry.
Alas, we are onto a NEW decade! read more…
These days, everybody expects the Amazon experience.
We want it fast. Easy. Now!
The truth is, we Americans have pretty insane expectations (groceries delivered from Whole Foods within two hours)—and they’re getting crazier—because companies are making it happen.
Crazy or not—the undeniable fact is, today, customers expect a lot. read more…
I’m always telling my clients to be authentic. To share who they are.
Well, cancer gave me a choice—be uber-next-level-authentic and share my fight with the world—or grit my teeth and pretend nothing is going on.
Fortunately, my amazing dream team here are CSM didn’t give me much of a choice.
They said, “You tell everyone to be authentic. And to ask for help. Now it’s time for you to take your own advice!” read more…
Are you “faking it” the right way?
I talk often about faking it till you make it. Especially in the beginning of your VO career, when perhaps you don’t have a lot of experience or confidence, it can be necessary to “fake it” until you feel like you belong. Why? Because it helps you get over mental roadblocks that aren’t real, and definitely aren’t serving you. read more…
Finally ready to step up and land in the position you deserve to be in?
I’ve spent 30 years figuring out what makes VO careers tick, and helping passionate people get where they want to go. read more…
I would have been in London last week.
Instead, I was in my kitchen after I’d finished work, organizing my silverware drawer. I found the little plastic spoons that went off to school in my kids’ (who are now teens/young women) lunchboxes every day, and I started sobbing—about everything. And for a little while, with colorful spoons in my hand, I felt the global grief that we’re all experiencing in different ways, right now.
And then I felt so much better. And I felt immensely grateful.
So today, I just want to tell you…
I spend my days on the phone with voice actors like you. Time and again, do you know what wins jobs? CONFIDENCE. Yes, in a competition between 2 super talented actors—the one with the most confidence wins.
Some people have talent by the bucket-loads, but without confidence—they don’t soar.
Equally as important as honing your talent is developing and maintaining your confidence. If you don’t believe your read, nobody else is going to believe it. Nobody is out there winning gigs who doesn’t believe in themselves. read more…