Professional voiceover actor. Viral TikTok star. Master food critic. There’s no one way to define Stefan Johnson.
Article by Anna Gilstrap
This VO Renaissance man creates a stir with his deep, rich voice wherever he goes. read more…
Anne Cloud. Sweet Gypsy Voiceover. Taking your story where you want it to go.
Article by Anna Gilstrap
Ever fantasized about living on the open road? Quitting your day job, selling your house, living in a van, and shaping your life into a never-ending road trip? It’s an idea that crosses the minds of many, but rarely comes to fruition. read more…
Being in-the-know can give you a competitive edge. Refocus your efforts to maximize your results.
As human beings, we crave authentic connection. We want to feel heard, inspired, understood, included, and informed.
As a voiceover talent, it is your job and passion to evoke these feelings – to effectively pull the copy off the page and truly speak to your listener. Whether it’s a radio ad for a new product; a TV promo for an upcoming series; a corporate training video for a healthcare company; or an audiobook narration for a New York Times best-seller, you use your voice to connect with your client’s audience.
Celia Siegel Management is celebrating its 16th birthday this month. We are toasting an amazing 16 years of branding, management, and marketing voice actors.
The holidays sure are different this year.
In most parts of the country, it’s cold out and we’re staying inside. Even so, all huddled up in our fleece, human relationships are still our life-blood.
It’s no secret that Thanksgiving is my favorite holiday. Everyone who knows me knows how excited I get this time of year. The annual ritual of sharing a special meal with loved ones from near and far is one I treasure. I love having a houseful of guests and cooking the recipes I’ve perfected over the years as part of my annual tradition.
Because of COVID-19, we’re not wooing people in person like we used to.
So, if we’re not in-person at conferences, cocktail parties and industry events—how do we network?
Some people think branding is all about being liked, about smoothing over your rough edges, about hiding who you really are to win over others. In reality, the opposite is true. Branding is about standing out. The best brands are love-it-or-hate-it scenarios.
Think about the most famous people on the planet — Oprah, Donald Trump, Kim Kardashian, Cardi-B, Elon Musk. How do they make you feel?
Think about the brands you love. Apple? Amazon? Target? Wal-Mart? And then think about those you hate. Apple? Amazon? Target? Wal-Mart? How do they make you feel?
Why do they make you feel that way?
Today l want to talk about solving your clients’ problems. The state of the world today means people are facing a new set of challenges, and they need a new set of solutions. What do you bring to the table?
The VO market is very saturated, but when you own your position and live your brand, you become a problem-solver. You can lighten someone’s load by showing up for them in unexpected ways.
The past few weeks have been harrowing to say the least. People are grieving, afraid, worried, anxious — and for good reason.
The world’s problems are on full display. So what’s a VO talent like you to do?
In these days of uncertainty, I just keep thinking:
The world will never be the same.
I think we’re all wondering how this will impact our lives, our careers, our communities—life as we know it—right?
Well, kittens, I can’t speak for everything, but I can speak for the future of VO.
Ever wonder why some voice actors are really raking it in—and others aren’t? This difference in success and income isn’t usually based on talent alone. In fact, while talent gets you far, it’s these factors that really take a voice actor from good to uber-successful.
At CSM, our most successful clients are voice actors who are entirely unique from one another in their voice, their genres and their styles. Yet they have some important things in common. They approach business and life in some similar ways.
Every decade has its flavor.
The 2010s solidified the VO wild west into the new normal. When pay to plays disrupted the way our industry had run, the community rose to the challenge and and learned new ways to make a good living.
We also came out of our home offices and booths and got to really know one another at VO conferences and get togethers, and by supporting one another on social media. Many of us found great fulfillment in this.
Disruptive technologies took away from the old business model and gave to the truly entrepreneurial. Essentially, those who were willing to change with the times found not only success, but deeper connection interpersonally and within the industry.
Alas, we are onto a NEW decade! read more…
These days, everybody expects the Amazon experience.
We want it fast. Easy. Now!
The truth is, we Americans have pretty insane expectations (groceries delivered from Whole Foods within two hours)—and they’re getting crazier—because companies are making it happen.
Crazy or not—the undeniable fact is, today, customers expect a lot. read more…