celia siegel management

Branding, Business Coaching + Management for Voice Actors

your brand starts here!

Anne Cloud. Sweet Gypsy Voiceover. Taking your story where you want it to go.

Article by Anna Gilstrap

Ever fantasized about living on the open road? Quitting your day job, selling your house, living in a van, and shaping your life into a never-ending road trip? It’s an idea that crosses the minds of many, but rarely comes to fruition.  (more…)

Some people think branding is all about being liked, about smoothing over your rough edges, about hiding who you really are to win over others. In reality, the opposite is true. Branding is about standing out. The best brands are love-it-or-hate-it scenarios.

Think about the most famous people on the planet — Oprah, Donald Trump, Kim Kardashian, Cardi-B, Elon Musk. How do they make you feel?

Think about the brands you love. Apple? Amazon? Target? Wal-Mart? And then think about those you hate. Apple? Amazon? Target? Wal-Mart? How do they make you feel?

Why do they make you feel that way?

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Today l want to talk about solving your clients’ problems. The state of the world today means people are facing a new set of challenges, and they need a new set of solutions. What do you bring to the table?

The VO market is very saturated, but when you own your position and live your brand, you become a problem-solver. You can lighten someone’s load by showing up for them in unexpected ways.

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In these days of uncertainty, I just keep thinking:

The world will never be the same.

I think we’re all wondering how this will impact our lives, our careers, our communities—life as we know it—right?

Well, kittens, I can’t speak for everything, but I can speak for the future of VO.

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Ever wonder why some voice actors are really raking it in—and others aren’t? This difference in success and income isn’t usually based on talent alone. In fact, while talent gets you far, it’s these factors that really take a voice actor from good to uber-successful.

At CSM, our most successful clients are voice actors who are entirely unique from one another in their voice, their genres and their styles. Yet they have some important things in common. They approach business and life in some similar ways.

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