Some people think branding is all about being liked, about smoothing over your rough edges, about hiding who you really are to win over others. In reality, the opposite is true. Branding is about standing out. The best brands are love-it-or-hate-it scenarios.
Think about the most famous people on the planet — Oprah, Donald Trump, Kim Kardashian, Cardi-B, Elon Musk. How do they make you feel?
Think about the brands you love. Apple? Amazon? Target? Wal-Mart? And then think about those you hate. Apple? Amazon? Target? Wal-Mart? How do they make you feel?
Why do they make you feel that way?
Today l want to talk about solving your clients’ problems. The state of the world today means people are facing a new set of challenges, and they need a new set of solutions. What do you bring to the table?
The VO market is very saturated, but when you own your position and live your brand, you become a problem-solver. You can lighten someone’s load by showing up for them in unexpected ways.
The past few weeks have been harrowing to say the least. People are grieving, afraid, worried, anxious — and for good reason.
The world’s problems are on full display. So what’s a VO talent like you to do?
In these days of uncertainty, I just keep thinking:
The world will never be the same.
I think we’re all wondering how this will impact our lives, our careers, our communities—life as we know it—right?
Well, kittens, I can’t speak for everything, but I can speak for the future of VO.
Ever wonder why some voice actors are really raking it in—and others aren’t? This difference in success and income isn’t usually based on talent alone. In fact, while talent gets you far, it’s these factors that really take a voice actor from good to uber-successful.
At CSM, our most successful clients are voice actors who are entirely unique from one another in their voice, their genres and their styles. Yet they have some important things in common. They approach business and life in some similar ways.
Every decade has its flavor.
The 2010s solidified the VO wild west into the new normal. When pay to plays disrupted the way our industry had run, the community rose to the challenge and and learned new ways to make a good living.
We also came out of our home offices and booths and got to really know one another at VO conferences and get togethers, and by supporting one another on social media. Many of us found great fulfillment in this.
Disruptive technologies took away from the old business model and gave to the truly entrepreneurial. Essentially, those who were willing to change with the times found not only success, but deeper connection interpersonally and within the industry.
Alas, we are onto a NEW decade! (more…)