by Celia Siegel Management | Mar 13, 2023 | Authentic Brand, Brand Building, Business, Creative, Markets, VO
As voiceover industry professionals, we all know how important sound is to a brand. Consistent audio branding gives companies a distinct advantage in their marketing and advertising efforts. While we all know this to be true, not everyone does – so how do we explain...
by Celia Siegel Management | Nov 2, 2022 | Authentic Brand
Why do some companies rebrand, and can it work for you? What are the advantages and the challenges when undergoing a complete brand refresh? Brands reinvent themselves all the time, and VO can too. It’s necessary to adapt, to keep up with modern culture, to change for...
by Celia Siegel Management | Jun 21, 2022 | Authentic Brand, Brand Building, VO
The voiceover industry is nothing if not creative and trendy. Because of this, brands are constantly changing and evolving to match newer, fresher aesthetics. For many reasons, it can be difficult to know if your VO brand is still serving you. Today, it’s not just...
by Celia Siegel Management | Nov 3, 2021 | Authentic Brand, Brand Building, Business Planning
Cheers to you, Voiceover Achievers! I loved spending the last week of September and beginning of October in Ireland at J. Michael Collins’ Euro VO Retreat, getting to meet new faces and catching up with old friends. Taking this time to deep dive into voiceover...
by Celia Siegel Management | Aug 19, 2021 | Authentic Brand, Brand Building, Business, VO
Hey Voiceover Achievers! With the beautiful summer weather we’ve been having in Minneapolis, I’ve been gardening. I just planted the cutest little setup of lettuce, cukes, and basil for massive amounts of pesto, and squash for my zucchini fritters. When I look at my...
by Celia Siegel Management | Jun 16, 2021 | Authentic Brand, Creative, Passion, VO
Meet Dan, the voiceover aficionado who understands the production, interpretation, and instruction of VO It’s hard to say where you’ll find Dan Friedman in the voiceover studio, only that he’s definitely in there somewhere. Whether he’s behind the mic as an audio...
