The voiceover industry is nothing if not creative and trendy. Because of this, brands are constantly changing and evolving to match newer, fresher aesthetics. For many reasons, it can be difficult to know if your VO brand is still serving you.
Today, it’s not just about how you sound– the look and feel of your brand also represents you as a talent. If you’ve already done the deep work required to create a personal brand, rebranding can give you the opportunity to tweak your existing brand to maintain its long-lasting appeal.
Depending on what’s going on in the world and how well your brand has aged, you might be wondering if it’s time to rebrand.
Do you want a fresh new look to drum up business? Are you feeling stagnant? Maybe your brand hasn’t grown with your career? These are some of the telltale signs that you’re ready for a rebrand.
It can feel overwhelming to think about rebranding, but there’s nothing more empowering than taking control of your image. Below we’ve listed a few of the next steps you can take to make your rebrand a success.
Ready, Set, Rebrand
- Assess the Trends– Even if you’re not concerned with being trendy, it’s worth looking into what the trends are during your season of rebranding. It can provide you with inspiration, and also help manage your expectations about what the new industry standards are. Whether you want your website to be simple, chic, or boldly you– you need to know how to put it together in a way that attracts buyers to you. For instance, personal branded photoshoots are in right now– so, if you’re looking into rebranding now, you might want to consider curating and featuring your image on your website.
- Curating Your Image– We mean this literally (in the case of branded photo shoots at least) and figuratively. Before rebranding, it’s important to decide how you want buyers to see and perceive you/your brand. If you want to be more animated and playful, the elements of your rebrand need to match that energy, and the same goes for someone who wants to be seen as more serious or sophisticated. Curating your brand’s image around a concept or a tagline will help you be more successful in creating a cohesive VO brand.
- Optimizing Digital Tools– We can’t stress this enough: your online presence needs to work for you. The worst thing in any business is to have a website that works against your success. So, make sure that your website is SEO optimized and that it’s easy to navigate. Your demos should be visible and so should your contact information. In addition to your website, we recommend having a strong and cohesive social media presence. On social media and networking platforms like LinkedIn, Instagram, Facebook, Twitter, and even Tik Tok, it’s important to have a cohesive look and messaging. Use social media to drive buyers back to your website!
As a voice talent, you are your brand, and that brand must work for you. By “work for you,” we mean that even when you’re off the clock, your brand is speaking for you and attracting buyers to you.
If your current brand is leaving something to be desired, it’s time to consider how a rebrand could improve your business. By assessing the latest VO trends, curating your image, and optimizing the digital tools at your fingertips, you will be able to create a brand that truly works for you.
Don’t leave any money on the table, use your brand to help create your success! As always, we’re here to help– if you think you’re ready for a rebrand and don’t want to do it on your own, get in touch with us. Schedule a free 15-minute consultation with me to get started.
