celia siegel management

Branding, Business Coaching + Management for Voice Actors

your brand starts here!

This month, I was lucky enough to spend a couple of weeks living in a beautiful apartment in the heart of San Francisco. Now that I’m an empty nester, Trusted House Sitters (a site where you can provide pet sitting in exchange for lodging), has become incredibly enticing– it’s fun to switch up my environment from time to time. And this time, I found myself in a gem of an apartment with a 17-year-old Tibetan Shepherd, Cocoa Bean, for company.  (more…)

Imagine it’s the beginning of 2020. Can you remember what networking was like in that pre-covid world? During that time we could gather together in person and at events, we could schmooze and meet one another and make connections. (more…)

Hey Voiceover Achievers! With the beautiful summer weather we’ve been having in Minneapolis, I’ve been gardening. I just planted the cutest little setup of lettuce, cukes, and basil for massive amounts of pesto, and squash for my zucchini fritters.  (more…)

Some people think branding is all about being liked, about smoothing over your rough edges, about hiding who you really are to win over others. In reality, the opposite is true. Branding is about standing out. The best brands are love-it-or-hate-it scenarios.

Think about the most famous people on the planet — Oprah, Donald Trump, Kim Kardashian, Cardi-B, Elon Musk. How do they make you feel?

Think about the brands you love. Apple? Amazon? Target? Wal-Mart? And then think about those you hate. Apple? Amazon? Target? Wal-Mart? How do they make you feel?

Why do they make you feel that way?


Today l want to talk about solving your clients’ problems. The state of the world today means people are facing a new set of challenges, and they need a new set of solutions. What do you bring to the table?

The VO market is very saturated, but when you own your position and live your brand, you become a problem-solver. You can lighten someone’s load by showing up for them in unexpected ways.