by Celia Siegel Management | Mar 13, 2023 | Authentic Brand, Brand Building, Business, Creative, Markets, VO
As voiceover industry professionals, we all know how important sound is to a brand. Consistent audio branding gives companies a distinct advantage in their marketing and advertising efforts. While we all know this to be true, not everyone does – so how do we explain...
by Celia Siegel Management | May 26, 2022 | Business, Creative
This month, I was lucky enough to spend a couple of weeks living in a beautiful apartment in the heart of San Francisco. Now that I’m an empty nester, Trusted House Sitters (a site where you can provide pet sitting in exchange for lodging), has become incredibly...
by Celia Siegel Management | Mar 21, 2022 | Brand Building, Business
Imagine it’s the beginning of 2020. Can you remember what networking was like in that pre-covid world? During that time we could gather together in person and at events, we could schmooze and meet one another and make connections. Now, it’s hard to imagine that we...
by Celia Siegel Management | Aug 19, 2021 | Authentic Brand, Brand Building, Business, VO
Hey Voiceover Achievers! With the beautiful summer weather we’ve been having in Minneapolis, I’ve been gardening. I just planted the cutest little setup of lettuce, cukes, and basil for massive amounts of pesto, and squash for my zucchini fritters. When I look at my...
by Celia Siegel Management | May 17, 2021 | Authentic Brand, Brand Building, Business, VO, Voiceover Achiever
Hello Voiceover Achievers! I hope you’re all staying healthy, happy, and hopeful as summer quickly approaches. The weather is warming up, and the vaccines are rolling out–the future looks bright! But right now, I want to spend a little time looking in the...
by Celia Siegel Management | Sep 29, 2020 | Appearances, Authentic Brand, Bossy Brand, Brand Building, Business
Some people think branding is all about being liked, about smoothing over your rough edges, about hiding who you really are to win over others. In reality, the opposite is true. Branding is about standing out. The best brands are love-it-or-hate-it scenarios. Think...
