celia siegel management

Branding, Business Coaching + Management for Voice Actors

your brand starts here!

Some people think branding is all about being liked, about smoothing over your rough edges, about hiding who you really are to win over others. In reality, the opposite is true. Branding is about standing out. The best brands are love-it-or-hate-it scenarios.

Think about the most famous people on the planet — Oprah, Donald Trump, Kim Kardashian, Cardi-B, Elon Musk. How do they make you feel?

Think about the brands you love. Apple? Amazon? Target? Wal-Mart? And then think about those you hate. Apple? Amazon? Target? Wal-Mart? How do they make you feel?

Why do they make you feel that way?

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Today l want to talk about solving your clients’ problems. The state of the world today means people are facing a new set of challenges, and they need a new set of solutions. What do you bring to the table?

The VO market is very saturated, but when you own your position and live your brand, you become a problem-solver. You can lighten someone’s load by showing up for them in unexpected ways.

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In these days of uncertainty, I just keep thinking:

The world will never be the same.

I think we’re all wondering how this will impact our lives, our careers, our communities—life as we know it—right?

Well, kittens, I can’t speak for everything, but I can speak for the future of VO.

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I would have been in London last week.

Instead, I was in my kitchen after I’d finished work, organizing my silverware drawer. I found the little plastic spoons that went off to school in my kids’ (who are now teens/young women) lunchboxes every day, and I started sobbing—about everything. And for a little while, with colorful spoons in my hand, I felt the global grief that we’re all experiencing in different ways, right now.

And then I felt so much better. And I felt immensely grateful.

So today, I just want to tell you…
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