by Celia Siegel Management | May 24, 2023 | Brand Building, Business, Business Planning, VO
As a working professional, it’s important to keep up with all the latest trends and developments in your field – and voiceover is no exception. VO talent should look for ways to stay current on industry news, keep their skills sharp and start building new ones, and...
by Celia Siegel Management | Mar 13, 2023 | Authentic Brand, Brand Building, Business, Creative, Markets, VO
As voiceover industry professionals, we all know how important sound is to a brand. Consistent audio branding gives companies a distinct advantage in their marketing and advertising efforts. While we all know this to be true, not everyone does – so how do we explain...
by Celia Siegel Management | Aug 31, 2022 | Brand Building, VO
Hello Voiceover Achievers! If you know anything about us here at CSM, you know our biggest passion is helping you discover your brand. There are so many benefits to having an amazing brand, even beyond the way it looks. A truly great brand will give you the...
by Celia Siegel Management | Aug 16, 2022 | Brand Building, Business Planning, VO
When you’re creating your own VO brand, there are a few things it needs to be: authentic, representative, and long-lasting. To have a brand that includes these factors, you’ll need to brand strategically. Strategic branding is the task of creating a brand that truly...
by Celia Siegel Management | Jul 25, 2022 | Brand Building, VO
Hello Voiceover Achievers! As we enter the second half of 2022, we’re thinking of how we can help you reach your goals and achieve your dreams this year. We love working with you because you’re passionate about what you do, and you’re always working to be better. To...
by Celia Siegel Management | Jul 19, 2022 | Brand Building, VO
Branding is the heart of what we do here at Celia Siegel Management, and we love helping you discover and develop your brand. When we find what sets you apart and what makes you special, we’ve found what we like to call your ‘brand thumbprint.’ Your brand thumbprint...