Branding, Business Coaching + Management for Voice Actors
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Hard Truths About You & Your Power
For so long, this industry relied solely on agents. Gatekeepers of the gigs.
VO artists looked to their agents to make it all happen.
But in 2020—it’s a whole new jam.
Yes, agents can provide you with some awesome career opportunities. But they’re one piece of the puzzle and can’t do it all for you.
The roles have shifted. Everything has shifted. My friends, we’re living in a brand new VO world! read more…
The Business of Relationships
A decade ago, your agent held all the cards.
These days, your voiceover business is more diverse. You have more avenues to land work, and you have so much more control. Take a look at what I mean… First, you have your agent who is (hopefully) bringing you opportunities.
Think of your brand like an ice cream sundae
My daughter works at Yogurt Lab. You pick your flavor(s), then choose from a million different toppings.
My favorite is coconut ice cream with coconut flakes on top.
Refined and a little bit nutty—like me!
When we embrace our tastes and preferences, and build something according to them, no two ice cream sundaes will be the same. And guess what? No two voiceover artists will be the same. Accordingly, no two voiceover careers will be the same! read more…
Your plan for awesomeness in 2019: Try something new every month!
It’s the most wonderful time of the year – New Year’s business planning! And you’re in luck this year because the VO theme for 2019 is Try Something New.
Trying something new each month is a great way to stay interested and interesting – whether it’s fostering kittens, taking a French conversation class, hiring a coach to work on a specific skill, or plunging yourself into a float tank. New experiences enrich you, tap your creativity and generally increase your awesomeness factor. read more…
Is Your Brand as Brave as You Are?
I love back-to-school time. Stocking up on supplies and getting back into the swing of regular routines after the indulgences of summer feels to me like a fresh start — an opportunity to be brave and try something new.
Of course, as an actor you do brave things all the time. The choice to become an actor is in itself brave. Actors disappoint parents and teachers and leave home to pursue careers with no guaranteed income stream. read more…
Create Your Lucky Day. Become So Good They Can’t Ignore You.
Hello Voiceover Achiever,
I love this quote by Steve Martin: “Become so good they can’t ignore you.” It’s a straightforward goal.
If you let this be your driving force, you will achieve your goals – no matter how grand. I have the good fortune of longevity in this business. I have worked with hundreds of actors over the years and watched many of their careers go through the roof. Others surprise me. They’re so talented, but they don’t get anywhere close. read more…
In Voiceover And In Life, Give More Than You Get
To be successful in this business, you need to do a few things — be really great at voiceover, have a great brand, be a great marketer and have great connections and networking. But the true voiceover achievers I know also do something else: they have a spirit of service that propels them forward.
It occurs to me when working with these overachievers that this is something we could all do better. When you get up in the morning and think, “How can I serve my community with as much heart as possible?” that helps move you forward in this business. read more…
Spring Cleaning For Your Brand
Greetings VO Achievers,
Recently I was planning my move back to Los Angeles after my kids finish high school. I live in a super-cute, trendy neighborhood that’s full of hundred-year-old homes, many of which are being torn down and replaced by modern mansions. In the past three years, 50 percent of the homes on my block have been replaced.
I was talking to my real-estate agent, and I asked her: is my adorable house a teardown or a fixer-upper? Sometimes in a competitive market that can be a hard call. read more…
Quick Branding Tip to Keep the Passion Flowing
It’s been a month since VoiceOver Atlanta, and I am still energized by the wonderful community we have. What blows me away every year is just how passionate every single person I meet in this industry is — coaches, producers, voice talent, everybody. read more…
What’s your superpower? Mine is helping you uncover yours!
*A special treat for you today! Here’s a sneak peek at Chapter 3 of my brand new book, Voiceover Achiever.*
Branding is my life. I even dream brands. After a particular election, I dreamed that I rebranded the losing party — the one I had voted for — to empower it to succeed. I woke up laughing — of course, I was subconsciously using branding to cope with the defeat! read more…
Your permission slip to start the new year in February
I’ve seen the joke, “January was a test run, let’s start the new year in February” and I can’t help but giggle (and agree!)
How many of you feel that pressure in December to not only wrap up your business on a high note, host the holidays with your crazy aunt Beatrice in tow and plan for a fabulous and successful new year? read more…
The Catch-22’s of Voiceover
You may have realized that at every turn in your voiceover career, there’s a catch-22.
- You need a great demo to get a great agent—but you need to be making money to pay for the great demo.
- You need agents to get jobs, but you need jobs to get agents.
- You need a brand that stands out—but it’s an investment to pay for the brand.
- You need time to audition, but you need money to make time.
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