celia siegel management

Branding, Business Coaching + Management for Voice Actors

your brand starts here!

Check out this recent Gallup poll: only 13% of people, worldwide, feel actively engaged by their jobs. We are the lucky ones.
Consider Seth Godin, Daniel Pink, Simon Sinek, and Brene Brown (watch her amazing TED talk), to name just a few, who advocate world-wide on the primacy of the artist, on creativity, and for right-brained thinkers to provide the means for us to create new paradigms so that we may up that percentage, perhaps by example, and pursue lives of meaning.

“People don’t buy what you do, they buy why you do it.” — Simon Sinek

When we look at how hard we all work, intellectually, would you really choose to be a voice over artist? Thing is, you don’t really have a choice. Voiceover chooses you. It is a calling in your soul.
It is who you are — and your clients, and others like me who get to work with you, feel it. Passion and creativity are inspirational and a blast to be around. I love my job because YOU are all so passionate about yours.
I am constantly amazed at the tenacity in the VO community. In all my years of being a voiceover talent agent and manager, I have rarely run across many VO talent dropouts out there.
But with all that said, to truly compete in this tough business, it isn’t enough just to have the calling. You have to be willing to commit yourself — mind, vocal chords & soul — to the often challenging & difficult work of success.
But there is a method to the madness that will help you get to and stay where you want to be in your career … where you and your VO calling are synergistic, confident and killing it daily…
First, you need a bossy brand that sets you apart from the crowd and tells people what to think of you.
Secondly, you need to have a razor-sharp business plan with unshakable, no excuses follow-through.
Thirdly, think about where you want to be a year from now, and then schedule the steps needed to get there and meet any challenge along the way — voice on!
If you need help getting some of the madness out of this method and your VO calling into tip-top career shape — let’s talk.
Celia