Cheers to you, Voiceover Achievers! I loved spending the last week of September and beginning of October in Ireland at J. Michael Collins’ Euro VO Retreat, getting to meet new faces and catching up with old friends.
Taking this time to deep dive into voiceover workshops reminded me of the power of branding. Now more than ever, it’s so important to curate your personal brand! The key to success in this competitive industry is branding, and the right branding can help you take your success to the next level.
We Love Branding
What do you think of when you think of Ireland? Is it the rolling green hills, or the cliffs of Mohr or St. Patrick’s Day? What about the nearly 7,000 pubs in the country? No town in Ireland is complete without a pub, and there you’ll find two of the most quintessential Irish brands —which happen to be drinkable.
Guinness, which was founded in 1759, has stood the test of time. Guinness has long been labeled Ireland’s most valuable brand. It’s known far and wide for its iconic branding and world-leading stout. In large part, their success can be attributed to their ability to create an ageless brand that appeals to all demographics. Their timeless message of a quality product for buyers has not wavered over time, making them a reliable favorite.
Jameson, the best-selling Irish whiskey in the world, is another example of long-lasting branding success. Founded in 1780, just after Guinness, Jameson Irish Whiskey’s brand has evolved over the years to appeal to whiskey drinkers worldwide.
These Irish brands are loved across continents, but what is it that makes these brands so successful? How have they stuck around for so long? Most importantly, how can you create a brand that you love? At CSM, we can show you how!
New Year, New Branding Technique
The new year is coming at us full steam ahead, but we’ve got our eye on the latest branding trends to make your personal brand shine! Whether you’re branding with us here at CSM or doing it yourself, here are some branding trends to keep in mind as you set yourself up for success:
Authenticity. While your branding should highlight the best and most interesting parts of you, it’s important to remain authentic to yourself and your brand across platforms. Authentic brands do best with audiences, as people crave realness and connectivity in our increasingly digital and global world.
Nostalgia. Social media culture today has many consumers longing for simpler times. Que nostalgic branding, which uses the good feelings of the past to influence your present audience.
Minimalism. For 2022, less is more. Minimalism can be a great way to focus your viewer’s attention on the strongest parts of your brand. Say more with less using simplistic designs and words that really convey your brand to your audience.
Social Media. Today, social media is one of the most important tools for communicating your personal brand. Make use of LinkedIn to grow your business and connect with potential buyers, while utilizing other platforms like Instagram, Twitter, Facebook, and TikTok to show off more of your personality. Find the best fit for you and your brand and curate your content to match your voice and your audience.
We’re Here to Help!
It takes time to launch a new brand, so get started now so you have a fresh, exciting new brand ready to go in the new year. If you’re not sure how to start building your brand or want to hop on these trends to give your voiceover brand more impact and meaning in 2022, we are here to help!
Branding is our jam here at Celia Siegel Management, and we’d love to work with you. Schedule a free 15-minute consultation to find out how to create a brand that you not only adore, but that will open doors and build confidence in both you and your buyer. And check out my book Voiceover Achiever to get moving on your own branding journey with my expert guidance and tried & true methodology.
