by celia siegel | May 30, 2015 | Authentic Brand, Bossy Brand, Brand Building, VO
What should I think when I hear your name? Think fast—it’s important! Today, as a voice over actor, you need to be specialized. Today, you need to say what you do. Because if you don’t tell the world what to think about you—they’ll make it up. When that happens, you...
by celia siegel | Apr 28, 2015 | Authentic Brand, Brand Building, VO
If you don’t tell somebody what to think, they will make it up. Someone with no brand has zero control over how they are viewed, heard, and perceived. In an industry as competitive as voiceover, that’s a sure-fire way to debilitate a career and sabotage success. On...
by celia siegel | Jan 10, 2015 | Authentic Brand, Brand Building, VO
Shut the front, back and the studio door – it is 2015. Crazy, right? I don’t know about you, but I am seeing a lot of super-ambitious resolutioning out there. I say, first, take a deep breath and a look back at the good, the bad, and the nothin’ special so-so of...
