by Celia Siegel Management | Mar 13, 2023 | Authentic Brand, Brand Building, Business, Creative, Markets, VO
As voiceover industry professionals, we all know how important sound is to a brand. Consistent audio branding gives companies a distinct advantage in their marketing and advertising efforts. While we all know this to be true, not everyone does – so how do we explain...
by Celia Siegel Management | Dec 6, 2022 | Business Planning, Voiceover Achiever
Hey there, Voiceover Achievers – can you believe December is almost over? The holidays will soon be behind us, but we have 2023 to look forward to and conquer! New Year’s is the perfect time to reflect on the past 12 months and set yourself up for success, personally...
by Celia Siegel Management | Nov 2, 2022 | Authentic Brand
Why do some companies rebrand, and can it work for you? What are the advantages and the challenges when undergoing a complete brand refresh? Brands reinvent themselves all the time, and VO can too. It’s necessary to adapt, to keep up with modern culture, to change for...
by Celia Siegel Management | Aug 31, 2022 | Brand Building, VO
Hello Voiceover Achievers! If you know anything about us here at CSM, you know our biggest passion is helping you discover your brand. There are so many benefits to having an amazing brand, even beyond the way it looks. A truly great brand will give you the...
by Celia Siegel Management | Aug 16, 2022 | Brand Building, Business Planning, VO
When you’re creating your own VO brand, there are a few things it needs to be: authentic, representative, and long-lasting. To have a brand that includes these factors, you’ll need to brand strategically. Strategic branding is the task of creating a brand that truly...
