by celia siegel | May 9, 2018 | Brand Building, Voiceover Achiever
To be successful in this business, you need to do a few things — be really great at voiceover, have a great brand, be a great marketer and have great connections and networking. But the true voiceover achievers I know also do something else: they have a spirit of...
by celia siegel | Apr 17, 2018 | Authentic Brand, Brand Building, Voiceover Achiever
Greetings VO Achievers, Recently I was planning my move back to Los Angeles after my kids finish high school. I live in a super-cute, trendy neighborhood that’s full of hundred-year-old homes, many of which are being torn down and replaced by modern mansions. In the...
by celia siegel | Feb 5, 2018 | Authentic Brand, Brand Building, Voiceover Achiever
*A special treat for you today! Here’s a sneak peek at Chapter 3 of my brand new book, Voiceover Achiever.* Branding is my life. I even dream brands. After a particular election, I dreamed that I rebranded the losing party — the one I had voted for — to empower it to...
by celia siegel | Oct 11, 2017 | Authentic Brand, Brand Building
You may have realized that at every turn in your voiceover career, there’s a catch-22. You need a great demo to get a great agent—but you need to be making money to pay for the great demo. You need agents to get jobs, but you need jobs to get agents. You need a brand...
by celia siegel | Aug 22, 2017 | Authentic Brand, Brand Building
I know it’s a shake-up out there. With the recent upheaval in the voiceover industry, it’s undeniable that the industry is changing. Are you wondering what to do about it? I know the answer with every cell in my body: It’s a call to be more awesome and authentic. What...
by celia siegel | Aug 16, 2017 | Authentic Brand, Brand Building
Yes, I’m an eternal optimist…but what I’m about to tell you is truth – mine and yours. There is magic on the dark side. Get ready for this… What are you really terrible at? Like super-painfully-awful at? I’ll go first. If you spin me around, I will be lost. I...
