by Celia Siegel Management | Mar 13, 2023 | Authentic Brand, Brand Building, Business, Creative, Markets, VO
As voiceover industry professionals, we all know how important sound is to a brand. Consistent audio branding gives companies a distinct advantage in their marketing and advertising efforts. While we all know this to be true, not everyone does – so how do we explain...
by Celia Siegel Management | Dec 6, 2022 | Business Planning, Voiceover Achiever
Hey there, Voiceover Achievers – can you believe December is almost over? The holidays will soon be behind us, but we have 2023 to look forward to and conquer! New Year’s is the perfect time to reflect on the past 12 months and set yourself up for success, personally...
by Celia Siegel Management | Nov 2, 2022 | Authentic Brand
Why do some companies rebrand, and can it work for you? What are the advantages and the challenges when undergoing a complete brand refresh? Brands reinvent themselves all the time, and VO can too. It’s necessary to adapt, to keep up with modern culture, to change for...
by Celia Siegel Management | Nov 3, 2021 | Authentic Brand, Brand Building, Business Planning
Cheers to you, Voiceover Achievers! I loved spending the last week of September and beginning of October in Ireland at J. Michael Collins’ Euro VO Retreat, getting to meet new faces and catching up with old friends. Taking this time to deep dive into voiceover...
by Celia Siegel Management | Oct 20, 2021 | Brand Building, Creative
Hello Voiceover Achievers! I hope you all had a wonderful summer, and are enjoying the onset of fall. This is a beautiful time of year to spend time in nature and reconnect with our individual purpose. We’ve spent the year working through COVID and working hard for...
