by Celia Siegel Management | Nov 2, 2022 | Authentic Brand
Why do some companies rebrand, and can it work for you? What are the advantages and the challenges when undergoing a complete brand refresh? Brands reinvent themselves all the time, and VO can too. It’s necessary to adapt, to keep up with modern culture, to change for...
by Celia Siegel Management | Nov 3, 2021 | Authentic Brand, Brand Building, Business Planning
Cheers to you, Voiceover Achievers! I loved spending the last week of September and beginning of October in Ireland at J. Michael Collins’ Euro VO Retreat, getting to meet new faces and catching up with old friends. Taking this time to deep dive into voiceover...
by Celia Siegel Management | Aug 19, 2021 | Authentic Brand, Brand Building, Business, VO
Hey Voiceover Achievers! With the beautiful summer weather we’ve been having in Minneapolis, I’ve been gardening. I just planted the cutest little setup of lettuce, cukes, and basil for massive amounts of pesto, and squash for my zucchini fritters. When I look at my...