by Celia Siegel Management | Jul 26, 2023 | Authentic Brand, Brand Building, Business, Business Planning, VO
For Voiceover Achievers who work tirelessly on their craft, career, and brand, it’s important to measure progress. After all, when you put a lot of time and effort into something, you want to be able to look back on how far you’ve come, and also articulate that...
by Celia Siegel Management | Mar 13, 2023 | Authentic Brand, Brand Building, Business, Creative, Markets, VO
As voiceover industry professionals, we all know how important sound is to a brand. Consistent audio branding gives companies a distinct advantage in their marketing and advertising efforts. While we all know this to be true, not everyone does – so how do we explain...
by Celia Siegel Management | Nov 2, 2022 | Authentic Brand
Why do some companies rebrand, and can it work for you? What are the advantages and the challenges when undergoing a complete brand refresh? Brands reinvent themselves all the time, and VO can too. It’s necessary to adapt, to keep up with modern culture, to change for...
by Celia Siegel Management | Jun 26, 2022 | Brand Building, Creative, VO
It’s summer and time is flying, but one thing remains constant–our team here at CSM is working hard for you. There’s nothing we love more than helping you discover your unique brand and ultimately helping you succeed. From our branding gurus to our Head of...
