by Celia Siegel Management | Sep 29, 2020 | Appearances, Authentic Brand, Bossy Brand, Brand Building, Business
Some people think branding is all about being liked, about smoothing over your rough edges, about hiding who you really are to win over others. In reality, the opposite is true. Branding is about standing out. The best brands are love-it-or-hate-it scenarios. Think...
by Celia Siegel Management | Jul 16, 2020 | Authentic Brand, Brand Building, Business
Today l want to talk about solving your clients’ problems. The state of the world today means people are facing a new set of challenges, and they need a new set of solutions. What do you bring to the table? The VO market is very saturated, but when you own your...
by Celia Siegel Management | Jun 5, 2020 | Authentic Brand, Brand Building, Business
The past few weeks have been harrowing to say the least. People are grieving, afraid, worried, anxious — and for good reason. The world’s problems are on full display. So what’s a VO talent like you to do? The answer is simple, really: Be a helper in...
by Celia Siegel Management | Apr 12, 2020 | Authentic Brand, Brand Building, Business
In these days of uncertainty, I just keep thinking: The world will never be the same. I think we’re all wondering how this will impact our lives, our careers, our communities—life as we know it—right? Well, kittens, I can’t speak for everything, but I can speak for...
by celia siegel | Jan 9, 2020 | Authentic Brand, Brand Building, Business
Ever wonder why some voice actors are really raking it in—and others aren’t? This difference in success and income isn’t usually based on talent alone. In fact, while talent gets you far, it’s these factors that really take a voice actor from good to uber-successful....
by celia siegel | Dec 27, 2019 | Authentic Brand, Brand Building, Business
Every decade has its flavor. The 2010s solidified the VO wild west into the new normal. When pay to plays disrupted the way our industry had run, the community rose to the challenge and and learned new ways to make a good living. We also came out of our home offices...
