by Celia Siegel Management | Nov 2, 2022 | Authentic Brand
Why do some companies rebrand, and can it work for you? What are the advantages and the challenges when undergoing a complete brand refresh? Brands reinvent themselves all the time, and VO can too. It’s necessary to adapt, to keep up with modern culture, to change for...
by Celia Siegel Management | Aug 31, 2022 | Brand Building, VO
Hello Voiceover Achievers! If you know anything about us here at CSM, you know our biggest passion is helping you discover your brand. There are so many benefits to having an amazing brand, even beyond the way it looks. A truly great brand will give you the...
by Celia Siegel Management | Aug 16, 2022 | Brand Building, Business Planning, VO
When you’re creating your own VO brand, there are a few things it needs to be: authentic, representative, and long-lasting. To have a brand that includes these factors, you’ll need to brand strategically. Strategic branding is the task of creating a brand that truly...
by Celia Siegel Management | Jun 21, 2022 | Authentic Brand, Brand Building, VO
The voiceover industry is nothing if not creative and trendy. Because of this, brands are constantly changing and evolving to match newer, fresher aesthetics. For many reasons, it can be difficult to know if your VO brand is still serving you. Today, it’s not just...
by Celia Siegel Management | Mar 21, 2022 | Brand Building, Business
Imagine it’s the beginning of 2020. Can you remember what networking was like in that pre-covid world? During that time we could gather together in person and at events, we could schmooze and meet one another and make connections. Now, it’s hard to imagine that we...
