Season of reinvention

Season of reinvention

Why do some companies rebrand, and can it work for you? What are the advantages and the challenges when undergoing a complete brand refresh? Brands reinvent themselves all the time, and VO can too. It’s necessary to adapt, to keep up with modern culture, to change for...
Book Club: 25 Years in the Making

Book Club: 25 Years in the Making

There is a book I have meant to read for twenty-five years now. It is Julia Cameron’s The Artist’s Way. I may have waited a long time to read it, but as the pandemic continues and we feel overrun by new variants and bad news, there could not be a more perfect time to...