Season of reinvention

Season of reinvention

Why do some companies rebrand, and can it work for you? What are the advantages and the challenges when undergoing a complete brand refresh? Brands reinvent themselves all the time, and VO can too. It’s necessary to adapt, to keep up with modern culture, to change for...
When Should I Brand?

When Should I Brand?

In the weeks since coming home from VO Atlanta, I have been thinking about the one question I was asked the most: When is it a good time to brand?  It makes sense that this question was a popular one. During one of the panels I was on, someone asked those who were new...