by celia siegel | Jun 6, 2017 | Authentic Brand, Brand Building
I had stubby lashes. Not anymore…Because Birchbox just sent me the best mascara ever! When Birchbox sends me a package, I know everything inside is going to be amazing. And then it is. In case you live under a rock, Birchbox is the marketing darling of subscription...
by celia siegel | May 9, 2017 | Creative, VO
First, a disclaimer: In this industry, you have to be freaking talented. If you can check the “freaking talented” box—this tough-love-newsie is for you. I know so many voiceover actors talented enough to make a solid living every month … yet they say things like: “I’m...
by celia siegel | Mar 28, 2017 | Brand Building, Business
If your brand were a car, what car would it be? Mine would be an acid green Jeep Wrangler Sahara with big-a$$ tires. Or maybe if the used-car-Gods were on my side, a refurbished El Camino—pimped out with four-wheel drive for Minnesota winters (also acid green, of...
by celia siegel | Feb 28, 2017 | Brand Building, Business, VO
Feel like you’re always a VO bridesmaid—never a bride? Do you almost get the job, but not quite? First of all, there’s merit in being a bridesmaid. It means somebody loves you! If you almost got the job, it shows your standing. It’s gas in your engine. Fuel in your...
by celia siegel | Feb 9, 2017 | Authentic Brand, Social Media
Hi there, The awesome Marie Kondo (queen of decluttering) says you should pick up an object and ask yourself, “Does this spark joy?” If it doesn’t spark joy, you should get rid of it. It’s such a simple, almost laughable idea, but it’s...
