|Archive for ‘Authentic Brand’

How do YOU stand out from the crowd?

Sometimes clients come to me with brands that are already pretty great and they want to make them better. For example, let’s say one client’s sound is minivan mom. She’s got the talent. And she’s got the brand. So, how does she stand out from the other minivan moms? Here’s how we do it…by answering […]

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It begins with YOUR BRAND.

If you don’t tell somebody what to think, they will make it up. Someone with no brand has zero control over how they are viewed, heard, and perceived. In an industry as competitive as voiceover, that’s a sure-fire way to debilitate a career and sabotage success. On the flip side, someone with a strong brand […]

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What’s Your Number?

  Shut the front, back and the studio door – it is 2015. Crazy, right? I don’t know about you, but I am seeing a lot of super-ambitious resolutioning out there. I say, first, take a deep breath and a look back at the good, the bad, and the nothin’ special so-so of 2014. Then, […]

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