by celia siegel | Feb 5, 2018 | Authentic Brand, Brand Building, Voiceover Achiever
*A special treat for you today! Here’s a sneak peek at Chapter 3 of my brand new book, Voiceover Achiever.* Branding is my life. I even dream brands. After a particular election, I dreamed that I rebranded the losing party — the one I had voted for — to empower it to...
by celia siegel | Oct 11, 2017 | Authentic Brand, Brand Building
You may have realized that at every turn in your voiceover career, there’s a catch-22. You need a great demo to get a great agent—but you need to be making money to pay for the great demo. You need agents to get jobs, but you need jobs to get agents. You need a brand...
by celia siegel | Aug 22, 2017 | Authentic Brand, Brand Building
I know it’s a shake-up out there. With the recent upheaval in the voiceover industry, it’s undeniable that the industry is changing. Are you wondering what to do about it? I know the answer with every cell in my body: It’s a call to be more awesome and authentic. What...
by celia siegel | Aug 16, 2017 | Authentic Brand, Brand Building
Yes, I’m an eternal optimist…but what I’m about to tell you is truth – mine and yours. There is magic on the dark side. Get ready for this… What are you really terrible at? Like super-painfully-awful at? I’ll go first. If you spin me around, I will be lost. I...
by celia siegel | Jul 25, 2017 | Authentic Brand, Brand Building
Did you see this mom from Alabama’s funny back to school photo? It has over 4k likes and 19k shares!Whether Jena Willingham is drinking orange juice or a mimosa, I’m not sure. What I am sure of is this: If you’re a VO actor and your kids are going back to school—you...
by celia siegel | Jul 10, 2017 | Authentic Brand, Brand Building
Holy smokes. Everywhere you look, there’s a Kardashian. Whether you like ‘em or not, you can’t deny that they are successful. Reality TV culture is a thing, love bugs. It’s the world we live in. That’s why I couldn’t resist picking up the book, The Kim Kardashian...
