by celia siegel | Jun 20, 2017 | Authentic Brand, Brand Building
It’s hard to admit, but it’s true: His website almost scared me away. When a new potential client sent me his website, I assumed he sucked. Then I pressed play. His voice was like butter. His timing was great. He was amazing—but his website was sending the message...
by celia siegel | Jun 6, 2017 | Authentic Brand, Brand Building
I had stubby lashes. Not anymore…Because Birchbox just sent me the best mascara ever! When Birchbox sends me a package, I know everything inside is going to be amazing. And then it is. In case you live under a rock, Birchbox is the marketing darling of subscription...
by celia siegel | Feb 9, 2017 | Authentic Brand, Social Media
Hi there, The awesome Marie Kondo (queen of decluttering) says you should pick up an object and ask yourself, “Does this spark joy?” If it doesn’t spark joy, you should get rid of it. It’s such a simple, almost laughable idea, but it’s...
by celia siegel | Jan 25, 2017 | Authentic Brand, Brand Building, Business, Business Planning, VO
Goal setting is sort of my jam. So, I spent the whole month of December nose-deep in goal-setting tools and planners. Yes, I went a bit nuts. Because I love goal setting! Then, after the fun, I honed down the goal frenzy into the big, gorgeous goals I plan to...
by celia siegel | Sep 13, 2016 | Authentic Brand, Brand Building, Business, VO
I bet you already know that your brand needs to wow-the-heck out of your clients… But have you lost sight of something that’s just as important…? Your brand needs to inspire you! Loving and OWNING your own brand is nearly as important as being awesome at your...
by celia siegel | Mar 14, 2016 | Authentic Brand, Brand Building
Sometimes clients come to me with brands that are already pretty great and they want to make them better. For example, let’s say one client’s sound is minivan mom. She’s got the talent. And she’s got the brand. So, how does she stand out from the other minivan moms?...
