by celia siegel | Jul 10, 2017 | Authentic Brand, Brand Building
Holy smokes. Everywhere you look, there’s a Kardashian. Whether you like ‘em or not, you can’t deny that they are successful. Reality TV culture is a thing, love bugs. It’s the world we live in. That’s why I couldn’t resist picking up the book, The Kim Kardashian...
by celia siegel | Jun 20, 2017 | Authentic Brand, Brand Building
It’s hard to admit, but it’s true: His website almost scared me away. When a new potential client sent me his website, I assumed he sucked. Then I pressed play. His voice was like butter. His timing was great. He was amazing—but his website was sending the message...
by celia siegel | Jun 6, 2017 | Authentic Brand, Brand Building
I had stubby lashes. Not anymore…Because Birchbox just sent me the best mascara ever! When Birchbox sends me a package, I know everything inside is going to be amazing. And then it is. In case you live under a rock, Birchbox is the marketing darling of subscription...
by celia siegel | Mar 28, 2017 | Brand Building, Business
If your brand were a car, what car would it be? Mine would be an acid green Jeep Wrangler Sahara with big-a$$ tires. Or maybe if the used-car-Gods were on my side, a refurbished El Camino—pimped out with four-wheel drive for Minnesota winters (also acid green, of...
by celia siegel | Feb 28, 2017 | Brand Building, Business, VO
Feel like you’re always a VO bridesmaid—never a bride? Do you almost get the job, but not quite? First of all, there’s merit in being a bridesmaid. It means somebody loves you! If you almost got the job, it shows your standing. It’s gas in your engine. Fuel in your...
by celia siegel | Jan 25, 2017 | Authentic Brand, Brand Building, Business, Business Planning, VO
Goal setting is sort of my jam. So, I spent the whole month of December nose-deep in goal-setting tools and planners. Yes, I went a bit nuts. Because I love goal setting! Then, after the fun, I honed down the goal frenzy into the big, gorgeous goals I plan to...
